I design the pages, forms, and flows that turn visitors into customers.
WHO AM I
Senior Product Designer specialising in B2B SaaS. 7+ years of experience across high-growth startups and enterprise.
I solve problems like: how to display complex data clearly, how to build forms that people actually finish, and how to set up design systems that save engineers time.
Some notable accomplishments: increased demo requests by 96% and improved mobile form completion by 466%.
I also have a background in marketing and advertising, which means I know beautiful design is only part of the equation.
What I do:
Senior Product Designer specialising in B2B SaaS. 7+ years of experience across high-growth startups and enterprise.
I solve problems like: how to display complex data clearly, how to build forms that people actually finish, and how to set up design systems that save engineers time.
Some notable accomplishments: increased demo requests by 96% and improved mobile form completion by 466%.
I also have a background in marketing and advertising, which means I know beautiful design is only part of the equation.
What I do:
- Complex Interface Design: Transforming dense financial and operational data into clear, actionable dashboards and decision engines.
- Design Systems: Building scalable component libraries in Figma (Auto-layout, Variables) to speed up engineering workflows.
- CRO: Optimising lead generation forms and user flows to drive revenue
- Technical Skills: HTML, CSS, Webflow, developer handoff
- Motion Design: After Effects and Lottie for product storytelling
I also have a background in marketing and advertising, so I know that beautiful design is only a part of the conversion equation. This experience helps me create better, high-performing digital products.
When I’m not doing any of these, I work on my jump shot 🏀 But I’ve been told not to quit my day job.
WHERE I WORK
Employment Hero - Current
Australian Dental Association Queensland
Tanda
Brainheart
Studio Culture
Queensland University of Technology
Employment Hero - Current
Australian Dental Association Queensland
Tanda
Brainheart
Studio Culture
Queensland University of Technology
WHAT I DO
UI/UX Design
Design Systems
Product Design
Growth & CRO Design
Motion & Interaction
UI/UX Design
Design Systems
Product Design
Growth & CRO Design
Motion & Interaction
WHAT I'VE STUDIED
AWARD School | QLD Third Place
2020
Interactive and Visual Design/Advertising
Queensland University of Technology
2018
2020
Interactive and Visual Design/Advertising
Queensland University of Technology
2018