I help tech companies take messy, complex problems and turn them into simple, easy-to-use designs.

WHO AM I

Senior UI/UX Designer specialising in B2B SaaS.

With 7+ years of experience (including high-growth SaaS), I specialise in translating complex requirements into high-converting digital products.

I solve problems like: how to display complex data clearly, how to build forms that people actually finish, and how to set up design systems that save engineers time.

What I do:

Complex Interface Design: Transforming dense financial and operational data into clear, actionable dashboards and decision engines.
Design Systems: Building scalable component libraries in Figma (Auto-layout, Variables) to speed up engineering workflows.
CRO: Optimising lead generation forms and user flows to drive revenue
Technical Skills: HTML, CSS, Webflow, developer handoff
Motion Design: After Effects and Lottie for product storytelling

I also know my way around HTML and CSS, so I can either take on a minor developer role, or speak to developers in their language.

I also have a background in marketing and advertising, so I know that beautiful design is only a part of the conversion equation. This experience helps me create better, high-performing digital products.

When I’m not doing any of these, I work on my jump shot 🏀 But I’ve been told not to quit my day job.

WHERE I WORK

Employment Hero - Current
Australian Dental Association Queensland
Tanda
Brainheart
Studio Culture
Queensland University of Technology

WHAT I DO

UI/UX Design
Design Systems
Motion & Interaction
Growth & CRO Design
Product Design

WHAT I'VE STUDIED

AWARD School | QLD Third Place
2020

Interactive and Visual Design/Advertising
Queensland University of Technology
2018