"Why. Just why."
SUN SAFETY CAMPAIGN
University assessment item
Graphic Design, Web Design, Art Direction
Website, Logo, Illustrations
The topic of skin cancer prevention has been presented so many times. The challenge of this project is how to make it engaging for hard-to-please teenagers.
I decided to tackle this in two ways. The skin cancer information was bundled with other “annoying” things, like late trains, slow internet, and Kanye West. These are all summed up in the title of the piece: "Why. Just why."
This increased the relatability of the project, leading to greater engagement.