Sun Safety Campaign

"Why. Just why."

SUN SAFETY CAMPAIGN


Client

University assessment item

Role

Graphic Design, Web Design, Art Direction

Deliverables

Website, Logo, Illustrations


 

The topic of skin cancer prevention has been presented so many times. The challenge of this project is how to make it engaging for hard-to-please teenagers.

 

 
 

 

I decided to tackle this in two ways. The skin cancer information was bundled with other “annoying” things, like late trains, slow internet, and Kanye West. These are all summed up in the title of the piece: "Why. Just why."

This increased the relatability of the project, leading to greater engagement.

 

 
 

 
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