The idea of SpringUp fascinated me. It is a convergence point among local small business owners—usually sole traders—and people wanting to expand their businesses. To design the logo, I focused on their main idea of ‘convergence’, a value that resonates clearly to the users.
With its striking lines and contrasting colours, this logo once again emphasises the core benefits of SpringUp: a hub, a social network, a place to build awareness, and a place to search for other businesses. The four white lines converging into the lotus flower represents these core benefits.
All the elements of the logo lead the eye to the orange circle, which further solidifes the idea of convergence that SpringUp enab